The Evolution of Digital Marketing: From Email Campaigns to AI-Driven Strategies

In a world with 100 million people using social media regularly, it’s essential to be at least familiar with digital marketing. Digital Marketing is a fancy new buzzword that used in recent days. It is advertising delivered through digital channels. The Channels can be SEO Service , Email Platforms, PPC, Social Media Platforms, Mobile Platforms, Content Marketing, etc. Partnering with a digital marketing agency can help you effectively navigate these channels.

In simple words, Digital Marketing is promoting products and services over the internet or any form of electronic media. Digital Marketing is any form of product marketing and services marketing that involves electronic devices.In this article, we will discuss digital marketing, its purpose, history, significance, and how a digital marketing agency can enhance your SEO strategies.

Evolution History of Digital Marketing

In the beginning, people read all news or day-to-day news in the newspaper because there are no online sources available. But ever since we got smartphones and tablets everything is bound to online activity and very soon traditional marketing is replaced with digital marketing. This shift has also impacted traditional SEO services, making digital strategies more essential for businesses aiming to enhance their online presence.

Suppose we talk about the history, of the evolution behind the growth of digital marketing this was first used in the early 1970s. A programmer named Roy Tomlinson was first sent an email through which we can easily communicate with machines.

1990 – In this year the term digital marketing was first used in the launch of Archie Search Engine( Archie – A First Internet Search Engine).

1993– The first clickable Web Advertisement Banner was released.

1994–  Yahoo was launched. It is the first e-commerce transaction over the net market

1996 – Hotbot and Alexa are released.

1998-  Yahoo launched Yahoo Web Search.

2001– The First Mobile Campaign took Place.

2003– WordPress was released.

2004– Gmail and Facebook go live.

2005– Lauch of Youtube.

2006– Lauch of Twitter.

2008– Tomlo Sportify Launched.

2009– Google launched its first real-time search engine results.

2010–  Whatsapp was launch.

2011 – Google Plus and Google Panda launched.

2012 – Knowledge crafts launched by Google.

2013– The Facebook Messenger app was launch. Also this year Facebook acquired WhatsApp.

2015– Snapchat was launch

Why Digital Marketing?

Let’s explore why digital marketing is essential, and understand the importance of mastering and learning it for personal and professional growth.

Major Reason Behind the Digital Marketing

• Digital marketing offers many opportunities and relies heavily on effective strategies.
• Digital marketing, or internet marketing, offers endless opportunities for brands through social media, email, video marketing, and websites.
• Unlike traditional marketing, digital marketing allows tasks to be complete online, which isn’t possible with conventional methods. If you’re interest in how to earn money from digital marketing, this field offers various avenues for generating income, from affiliate marketing and content creation to offering digital marketing services and running paid ad campaigns.

Scope of Digital Marketing

The scope of digital marketing is not booming only in one particular country but all over the world. In 2016, there were 1.5 lakh job opportunities in digital marketing, which increased to 8 lakh in 2017.

The Digital Marketing Market industry peaks due to several reasons.

The career scope of digital marketing seems very attractive and massive leading many professionals to pursue this field to enter the digital industry.

Highly Flexible

Digital marketing is highly flexible because all work can be done online. There are no location restrictions, so you can work from home or any part of the world.

User Friendly Medium

Accessing digital media is not rocket science it is very easy to use. Even the layman also takes a few days to operate the device. it is user user-friendly medium.

High Engagement Ratio

There is no doubt that digital marketing offers a higher engagement rate compared to traditional marketing. Nowadays, businesses and brands focus heavily on campaign ads to promote their products and services.

Job Opportunity

The no of job opportunities in digital marketing is very vast, the more user engagement the more job opportunities become available.

We at DigiTrend Marketing help businesses grow and drive outstanding results. As a leading SEO outsourcing company, our expertise helps your business stay at the forefront of digital marketing trends. Our customers write testimonials to praise our work and dedication to their success. It is your chance to work with the best organic SEO agency in the world.

Feel free to contact us by sending your details, or you can connect with us on our social channels. We are waiting to craft a custom solution with an Organic SEO marketing campaign that enables your business to grow!